The Marketing Fresh Peel - Latest Comments in The Brand Box

Re: The Brand Box

Alex Jones — Mon, 27 Apr 2009 06:47:26 -0000

It is rare that a product is so good it sells itself, even if that is the case, its sales potential is not being capitalized on if the company/product image is poor.

Re: The Brand Box

Keel Joey — Tue, 04 Mar 2008 04:02:43 -0000

A "branding" list that leaves Packaging without its own bullet point?

Re: The Brand Box

Chris Wilson — Sun, 03 Feb 2008 17:05:54 -0000

@Chris Moran - Thanks for stopping by. Hope you will join the conversation.

@Tzaddi - You have made some nice observations. I think one important thing we must remember is that it doesn't matter if something is visible or invisible, inside the box or outside. Any contact with a customer is a piece of the branding equation.

And it doesn't matter if it is something you can control or not. I'd say Dell Hell did some pretty serious damage to the Dell brand at the time.

Re: The Brand Box

Tzaddi — Sat, 02 Feb 2008 16:52:18 -0000

I think some of the items in the 'invisible' column may belong in 'visible'. Sponsorships can be quite visible, as can PR.

I'd also add 'employee relations' to the invisible part. If your trained staff is lacking other types of support (like empowerment to solve problems or access to people who can) or if they're bitter at poor treatment, that will boil out in the brand experience.

Re: The Brand Box

Chris Moran — Thu, 31 Jan 2008 14:02:18 -0000

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Chris Moran