I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Moran
Tzaddi
· 1 year ago
I think some of the items in the 'invisible' column may belong in 'visible'. Sponsorships can be quite visible, as can PR.
I'd also add 'employee relations' to the invisible part. If your trained staff is lacking other types of support (like empowerment to solve problems or access to people who can) or if they're bitter at poor treatment, that will boil out in the brand experience.
Chris Wilson
· 1 year ago
@Chris Moran - Thanks for stopping by. Hope you will join the conversation.
@Tzaddi - You have made some nice observations. I think one important thing we must remember is that it doesn't matter if something is visible or invisible, inside the box or outside. Any contact with a customer is a piece of the branding equation.
And it doesn't matter if it is something you can control or not. I'd say Dell Hell did some pretty serious damage to the Dell brand at the time.
Keel Joey
· 1 year ago
A "branding" list that leaves Packaging without its own bullet point?
Alex Jones
· 8 months ago
It is rare that a product is so good it sells itself, even if that is the case, its sales potential is not being capitalized on if the company/product image is poor.
All Comments
Chris Moran
I'd also add 'employee relations' to the invisible part. If your trained staff is lacking other types of support (like empowerment to solve problems or access to people who can) or if they're bitter at poor treatment, that will boil out in the brand experience.
@Tzaddi - You have made some nice observations. I think one important thing we must remember is that it doesn't matter if something is visible or invisible, inside the box or outside. Any contact with a customer is a piece of the branding equation.
And it doesn't matter if it is something you can control or not. I'd say Dell Hell did some pretty serious damage to the Dell brand at the time.