http://freshpeel.disqus.com/The Marketing Fresh Peel is peeling back the old ideas and traditions of marketing and branding by exploring new and innovative strategies for connecting with consumers. Ripe ideas are all around us. Open your mind and let the creative juices flow. enFri, 07 Dec 2007 08:46:53 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075431<p>Thanks Andrea. I will put it on my list.</p>Chris WilsonFri, 07 Dec 2007 08:46:53 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075430<p>This is one of my favorite</p><p>Funky Business by Ridderstråle and Nordström</p><p><a href="http://www.andreavascellari.com/blog/?p=157" rel="nofollow noopener" target="_blank" title="http://www.andreavascellari.com/blog/?p=157">http://www.andreavascellari...</a></p><p>Andrea</p>Andrea VascellariFri, 07 Dec 2007 04:44:57 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075429<p>Rachel,</p><p>Great! I'm glad I could help. If you want some more ideas check out my <a href="http://www.facebook.com/p/Christopher_Wilson/168300441" rel="nofollow noopener" target="_blank" title="http://www.facebook.com/p/Christopher_Wilson/168300441">Facebook</a> Visual Bookshelf. I use it as a place to remember what books I've read and what I want to read. There's a lot more there.</p>Chris WilsonTue, 04 Dec 2007 17:36:15 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075428<p>That's amazing - I've been needing something new to read for the last couple of weeks. Thanks for all the suggestions!</p>Rachel SteinerTue, 04 Dec 2007 17:15:48 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075427<p>Drew,</p><p>Thanks for inviting me in on this. It's been a lot of fun.</p><p>I think part of my choice in books comes from my drive to catch up and stay up with the big boys (and girls) in the business, but I read them for pleasure as well. Every once and a while I will run across a business book that is more of a chore to read than it is enjoyable, but that is very rare.</p><p>The beauty of our profession is that you could read just about any book and come away with great marketing/design/conversation/storytelling lessons.</p>Chris WilsonTue, 04 Dec 2007 09:09:46 -0000http://freshpeel.com/2007/12/books-libros-bucher-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b8-b%c3%b8ker-%e4%b9%a6-%e6%9c%ac/#comment-20075426<p>Chris,</p><p>Thanks for playing along! Agreed on the lure and power of a good book. Your list had a notable work focus.</p><p>Are those your pleasure books too or are you just on a marketing jag? I get in a groove and will burn through a bunch of business books and then crave a good mystery or 3 (or visa versa).</p><p>I'm going to check out Bill Peet's book -- thanks for the suggestion.</p><p>Drew</p>Drew McLellanTue, 04 Dec 2007 01:18:34 -0000